By Robert Greenberg, VP Marketing, B2R Finance

In a hyper-connected and mobile world, many prospective tenants begin their rental search online. As a result, a strong marketing plan is essential to reaching the right tenant and minimizing the amount of time your single-family rental properties are vacant.

The goal of marketing your property online is to reach as many potential tenants as possible in an efficient manner. Online methods – including listing services and video tours – are great for quickly getting the word out that you have a house or apartment unit available for rent.

Be sure to consider national sites, such as, Craigslist, Postlets, Trulia and Zillow. You may need to have your property listed with a real estate agent or broker via a local multiple listing service in order to participate in some of these national sites.

Make sure your listing provides vital information a potential renter will be seeking such as the monthly rent, the security deposit, availability date, number of bedrooms and bathrooms, …

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